179 problems were affecting the ranking ability of a B2B supplier. A SEO audit found it all.
Industry : Manufacturing | Duration : 2 weeks (Starter product - SEO)
OVERVIEW
The client is a B2B wholesale supplier of water treatment products and solutions serving clients across multiple sectors. Despite having an established industry expertise and a strong product catalogue, the client was facing multiple barriers to organic search performance that was limiting their online reach and lead generation capacity.
The client requested an SEO audit to be done within 2 weeks (Check out our starter products, that can we done within a shorter time frame for maximum results). So we delivered a clear cut audit, with all the findings and fixes.
RESULTS AT A GLANCE
We found that +179 pages had missing title tags - this means the client’s content on the website has very low chances of being cited on Google and other search engines.
Pages search engines can only find through client’s sitemap - not through the site itself. No internal links means no link equity, poor rankings, and invisible to crawlers.
WHAT WE DID
1. Brand and local SEO
Ancore assessed how consistently the client’s business information appeared across online platforms, directories and the google business profile. The audit identified gaps in citation coverage and opportunities to strengthen local search signals to improve discoverability among trade buyers researching suppliers in their region.
2. Technical SEO
A full crawl of the site returned 179 pages reported as missing title tags but manual source code review confirmed the titles existed in the HTML this pointed to a javascript rendering issue: crawlers were reading the page before clients side scripts had executed effectively seeing a blank shell rather than the actual content.
3. Analytics & tracking
Ancore reviewed the state of Google Search Console and Google Analytics 4 configuration. Nether was fully set up, meaning the business had no reliable visibility into which pages were being indexed, which keywords were driving impressions, or how organic visitors were behaving on the site. Without this foundation, any SEO work is essentially unmonitored. The audit established a clear configuration framework covering GSC verification, sitemap submission, GA4 property setup, conversion tracking for wholesale enquiry actions, and custom reporting dashboards for ongoing SEO measurement.
4. Content optimization
The final pillar examined the depth and relevance of content across the site's key category and product pages. For a B2B wholesale supplier, content is the primary mechanism through which the site demonstrates technical credibility to buyers evaluating multiple suppliers. Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is especially relevant here. Ancore identified opportunities to improve search intent targeting across landing pages, enhance content depth to better answer the specific questions trade buyers are asking, and strengthen internal linking to distribute authority more effectively across the catalogue.
KEY RECOMMENDATIONS FOR THE BUSINESS
Resolve javascript rendering issue preventing crawlers from reading title tags across 179 product pages
Fix orphan pages and integrate them into the site architecture via internal linking.
Correct structured data error and expand schema implementation to unlock rich results and improve click through rates from product listings.
Configure google search console and GA4 with conversion tracking without measurement no SEO programme can be prioritised or proven.
Rebuild and submit the XML sitemap, prioritising commercial product and category pages for faster indexation by google.
Enhance content depth on key category pages to address the technical search intent of wholesale buyers, integrating E-E-A-T signals throughout.
Monthly organic performance monitoring and quarterly content review to sustain and compound SEO gains over time.
