How a Dental Clinic in Australia Grew Their Google Visibility by 193% in 30 Days

Written By Dewni De Silva

Industry : Healthcare | Duration : 1 month | Client: Aminya St Dental

OVERVIEW

Aminya St dental is a local dentist based in Mansfield, Brisbane Australia who was looking to grow their online presence to attract more local patients through organic search. Despite having over 40 years of experience offering quality dental care they had untapped potential in search visibility.

Ancore Partners was engaged to deliver three things: provide AI search Optimization and website optimization, SEO and content writing.

RESULTS AT A GLANCE

A 57% increase in CTR to the website
Became a trusted source to be cited by Google’s AI overview
+193% increased growth in impressions
+400% increase in clicks to the contact-us page

More people found and clicked on the dental clinic's contact page on Google. Compared to the month of April, clicks went up by 400%, meaning that 5x more potential patients reached out. The page is also showing up more in search results and is ranking higher, which is a positive for the clinic's online growth. (See table and analytics below)

Metric Apr 13 – May 13 (before) May 13 – Jun 13 (after) % Change
Clicks 4 20 +400%
Impressions 238 469 +97%
CTR 1.7% 4.3% +153%
Avg. Position 5.3 4.1 +23%

Contact us page CTR improvement for Aminya St Dental.

WHAT WE DID

Ancore was engaged to increase the visibility of Aminya St Dental under our website optimization, SEO and AEO product. The work was structured across three phases.

  • SEO Fundamentals Audit & Fixes

We started by identifying and resolving the most critical on-page and technical SEO issues holding the site back. This included fixing meta titles and descriptions, improving heading structure (H1/H2/H3), correcting canonical tags, and ensuring pages were properly indexed by Google.

  • Keyword Research

We conducted targeted keyword research focused on high-intent, local search terms. The exact phrases which potential patients in Australia use when searching for dental services. This formed the foundation of all content and on-page optimisation work.

  • Content Optimization

We produced SEO-optimised blog content built around the identified keywords. Each article was structured for both search engine crawlers and real readers, with proper keyword placement, internal linking, and clear calls to action designed to convert traffic into enquiries.

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BUSINESS IMPACT

Cited by Google AI overview

Articles written by Ancore Partners for Aminya St dental was cited by Google's AI Overview for the search query for one of the most competitive local keywords (see screenshots below).

Impressions for the website

Over 5,370 impressions were generated, meaning they appeared in search results more than 187% in a single month.

Improved Click Through Rates

Click-through rate improved to 4.3%, well above the typical healthcare industry average, showing that the optimised meta content was compelling searchers to click.

Ranking for a broader set of keywords

The site began ranking for a broader set of keywords, expanding its overall search footprint. Keywords

01. Organic Search Impressions Comparison (Before vs After) 

Comparison of growth in CTR and impressions for the month of April to May (before) and May to June (After)

02. Steady Organic Growth After SEO Implementation 

Growth in impressions

03. AI Search Citation & Brand Visibility Achievement (in <2 weeks)

An example screenshot how Aminya St Dental is being cited by the AI overview

How Aminya St Dental is now ranking for high-intent and competitive keywords like “Gum disease treatment in Brisbane”, “Highly rated dental clinics in Brisbane”

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Dewni De Silva
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