How we grew AI and Search Engine Visibility for a Dental Clinic in Australia.
Industry : Healthcare | Duration : 1 month | Client: Aminya St Dental
OVERVIEW
Aminya St Dental is a general and family dental clinic serving the community of Mansfield, Brisbane for over 40 years. Despite the years of expertise their online visibility was limited.
The website was not ranking for many of the high-demand keywords potential patients were searching for, and it had no visibility in AI search. The goal was to increase organic search visibility, secure top positions for the clinic's most valuable keywords, and build authority that would enable AI engines to reference and cite the practice.
We covered in detail about how we optimized the website, the surge of impressions and clicks that came through the updates done for content on part one of the case study here.
Target keywords reached page 1 of Google within a short period of the new content going live
We were able to rank the client for high intent keywords such as - Dentist Mansfeild , Mansfield dental , Dentist near me, Dentist Brisbane, Emergency Dental.
Search Trend & Patient (Target Audience )Behaviour Analysis - we analyzed how potential patients were searching for dental services, including search trends, common queries, and the language people used when looking for treatments online.
An example of Aminya St Dental ranking for the keyword ‘gum disease treatment Brisbane’
An example of how Aminya St Dental is ranking for high intent keywords
Competitor Search Visibility Analysis - we reviewed competitor websites to understand which keywords they were ranking for, the topics driving their visibility, and where opportunities existed for Aminya St Dental to compete.
Keyword Opportunity Identification - based on the search trend and competitor analysis, we identified the most valuable keywords by considering search demand, user intent, relevance to services, and ranking opportunities.
How we mapped high intent keywords, compared it with competitor sites and came up with the ideal content engine
Search Intent Mapping - keywords were grouped by intent. This included treatment specific searches, local service searches, and informational queries, ensuring content matched what users were actually looking for at different stages of their journey.
Strategic Target Keyword Selection - using the data gathered, we built a focused keyword strategy targeting the terms most likely to increase qualified traffic, improve search visibility, and generate patient enquiries.
2. Monitoring and Rapid Iteration
Throughout the engagement we tracked impressions, clicks, average position, and keyword movement closely, adjusting the approach in real time based on what wasreally working for the client.
Target keywords reached page 1 of Google within a short period of the new content going live
Cited by AI search engines within a couple weeks of publishing the optimized content
Average position on Google improved across the keyword set
Impressions grew 193%, reflecting a major expansion in search visibility
Clicks increased by 57%, driven by stronger rankings and content matching search intent
Broader audience reach, with the site now surfacing for a wider range of relevant, high-intent searches
How Aminya St Dental is now ranking in AI overviews
How ChatGPT is now ranking Aminya St Dental after content changes + website optimization
More patients discovering the clinic at the right moment - a 193% increase in impressions and doubled clicks means significantly more potential patients seeing Aminya St Dental at the exact moment they're searching for a dentist or dental related queries.
Wider reach across the patient journey - broader keyword coverage means the clinic now shows up across a wider range of searches, not just the most obvious terms
Stronger competitive position - ranking on page 1 puts the clinic ahead of local competitors who are still relying on reputation alone to attract new patients
Early-mover advantage in AI search - being cited by AI engines positions Aminya St Dental ahead of competitors who haven't yet optimized for this channel, a trust signal that compounds as more patients turn to AI for local recommendations
Durable, compounding gains - because this visibility was built on a fixed technical foundation and intent-driven content rather than short-term tactics, these gains are positioned to hold and keep growing well beyond the one-month engagement
Surge of impressions to the client’s website
